Monetization is the process of generating revenue or value from a product, service, or asset. In the context of online advertising, monetization refers to the process of using ads to generate revenue from a website or app. Monetization can take many forms, such as display ads, video ads, sponsored content, or affiliate marketing, and can be implemented in a variety of ways, such as through direct sales, programmatic advertising, or ad networks. Monetization is an important part of the online advertising ecosystem, as it provides a way for publishers and app developers to generate revenue from their content, and for advertisers to reach and engage their target audience. Monetization is also a key driver of innovation and growth in the online advertising industry, as it provides the resources and incentives for publishers and app developers to create high-quality content and user experiences.