Learn about the advertising landscape, technical processes, and inner workings of advertising industrie with our unique insights
Competitive separation refers to the process of distinguishing your brand from competitors by showcasing your unique selling points. In a crowded marketplace, it's imperative to cultivate a distinctive brand identity…
In the dynamic realm of digital advertising, where innovation is the norm, the winds of change are blowing once again. The recent announcement of the deprecation of third-party cookies in…
In programmatic display advertising, header bidding is a technology that helps to monetize a publisherʼs inventory by allowing bids for ad slots from multiple ad networks. Nearly 85% of the…
Eli Pariser coined the term filter bubble in his book "The Filter Bubble: What the Internet is Hiding from You." in which he argues that web-based systems that deliver personalized…
Matthäus Zloch
Dimitar Dimitrov
