A minimum guarantee is a term used in the context of advertising to refer to a commitment or agreement by a publisher or platform to deliver a minimum number of ad impressions or a minimum amount of revenue to an advertiser. A minimum guarantee is often used in the context of long-term or multi-channel advertising campaigns, where the advertiser and the publisher or platform agree on a minimum level of performance that will be delivered over the course of the campaign. A minimum guarantee can provide assurance to the advertiser that their ad will be delivered to a certain number of users, and that they will receive a certain amount of value in return for their ad spend. A minimum guarantee can also provide assurance to the publisher or platform that they will receive a certain amount of revenue from the advertiser, regardless of the actual performance of the ad.