The retail industry is highly influenced by seasons, holidays, and trends. Advertisers must develop timely and relevant display campaigns that align with seasonal events and capitalize on current trends to capture consumer interest.
Retailers often have diverse product offerings, and product lines may change frequently. Display ads must effectively showcase product variety, highlight promotions, and adapt to changes in inventory or product focus.
Consumers often engage in showrooming (browsing in-store and purchasing online) or webrooming (researching online and buying in-store). Advertisers must address these behaviors by creating campaigns that bridge the gap between online and offline shopping experiences.
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