Programmatic is a term used in the context of online advertising to refer to the use of technology and algorithms to automate and optimize the buying and selling of ad inventory. Programmatic advertising typically involves the use of software and platforms to automate the media-buying process, and to enable advertisers to target, bid, and purchase ad inventory in real-time. Programmatic advertising can be an effective way for advertisers to reach and engage with their target audience, and to drive brand awareness and engagement. Programmatic advertising can also be beneficial for publishers and platforms, as it can provide a more efficient and transparent way to monetize their ad inventory, and can help to maintain and grow relationships with key advertisers. Programmatic advertising can be an important part of an advertiser's media planning and buying strategy, as it can provide access to a wide range of ad inventory, and can help to maximize the reach and effectiveness of an advertising campaign.