Advertisers in the iGaming sector may face restrictions on targeting specific demographics, particularly minors or vulnerable populations. Ensuring that display ads are appropriately targeted while complying with regulations is a challenge.
Advertisers must work within creative limitations imposed by regulatory bodies. This may include restrictions on certain imagery, messaging, or promotional tactics. Creativity is essential to stand out within these constraints.
Display ads must promote responsible gambling practices, including clear information about the risks involved, age restrictions, and resources for seeking help with problem gambling. Balancing promotional content with responsible messaging is essential.
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