Ad ops, or ad operations, is the process of managing and optimizing the delivery of online ads. Ad ops involves tasks such as setting up and managing ad campaigns, placing ad tags on web pages or mobile apps, and tracking the performance of ads.

Ad ops is an important part of the online advertising ecosystem, as it helps to ensure that ads are delivered to the right audience at the right time, and that they are displayed properly on the website or app. Ad ops typically involves using ad servers and other ad technology platforms to manage and track the performance of ad campaigns.

Ad ops professionals are typically responsible for coordinating the various parties involved in an ad campaign, including the advertiser, the publisher, and the ad server. Ad ops professionals use their expertise in ad technology and data analysis to optimize the performance of ad campaigns and to maximize the revenue generated by ad sales. Ad ops is a critical function in the online advertising industry, and ad ops professionals play a key role in ensuring the success of ad campaigns.