A performance campaign is a type of advertising campaign that is focused on delivering measurable and quantifiable results for advertisers. A performance campaign typically involves the use of metrics and tracking technologies, such as click-through rate (CTR), cost-per-click (CPC), or cost-per-action (CPA), to measure and optimize the effectiveness of the campaign. Performance campaigns can be effective for advertisers who want to achieve specific and tangible goals, such as generating leads, sales, or conversions, and who want to maximize the return on their advertising investment. Performance campaigns can also be beneficial for publishers and platforms, as they can provide a more transparent and accountable way to measure and evaluate the value of their ad inventory.