AdChoices

AdChoices is a program created by the Digital Advertising Alliance (DAA), which is a trade group that represents the interests of digital advertisers. AdChoices is a self-regulatory program that aims to give users more control over the ads that they see online.

AdChoices provides users with a simple way to opt out of interest-based advertising. This means that users can choose not to receive ads that are based on their browsing history and other personal information. AdChoices also provides users with information about how their data is collected and used for advertising purposes, and it gives users the ability to access and control their data.

AdChoices is an important part of the online advertising ecosystem, as it helps to ensure that users have control over the ads that they see online. AdChoices is supported by many major advertisers and ad technology companies, and it is a key part of the self-regulatory efforts of the digital advertising industry.

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