An ad campaign in display advertising is a series of related ads that are designed to promote a specific product, service, or message. A display ad campaign typically involves creating a series of ads that are placed on websites, social media platforms, or other online platforms, in order to reach a specific audience.

The goal of a display ad campaign is typically to drive traffic to a website or landing page, generate leads or sales, or increase brand awareness. To create a successful ad campaign, you'll need to consider a number of factors, including your target audience, budget, and the overall goals of the campaign.

The process of creating a display ad campaign typically involves the following steps:

• Defining your campaign goals: What do you want to achieve with your ad campaign?

• Identifying your target audience: Who are you trying to reach with your ads?

• Choosing your ad platform: Where will you place your ads?

• Creating your ad creative: What will your ads look like?

• Setting your budget: How much do you want to spend on your ad campaign?

• Launching and monitoring your campaign: How will you track the success of your ads?

By carefully planning and executing your ad campaign, you can effectively reach your target audience and achieve your marketing goals.