In the context of advertising, engagement refers to the level of interest, attention, or involvement that a consumer has with an ad or a brand. Engagement is often measured through metrics such as clicks, likes, comments, or shares, and is considered to be an important indicator of the effectiveness of an ad or marketing campaign. Engagement is often seen as a key goal of advertising, as it can lead to increased brand awareness, loyalty, and conversions. Advertisers often use various tactics and techniques, such as interactive or personalized ads, to try to increase engagement with their ads. Engagement can also be a useful indicator of consumer sentiment and feedback, and can help advertisers to improve the relevance and effectiveness of their ads.