Media planning is the process of identifying and selecting the most appropriate channels and platforms for an advertising campaign, in order to achieve the campaign's goals and objectives. Media planning involves analyzing data and research about the target audience, the advertising objectives, and the available media channels, in order to create a comprehensive and effective media plan. Media planning typically involves selecting the right mix of channels and platforms, such as TV, radio, print, online, or mobile, in order to reach the target audience, and to deliver the right message, at the right time, in the right context. Media planning is an important part of the advertising process, as it can help to ensure that an advertising campaign is effective, efficient, and successful.