Performance Max (PMAX) is a programmatic ad buying platform developed by Google that is designed to help advertisers optimize the performance of their campaigns. PMAX is part of the Google Ads suite of products and is aimed at helping advertisers to reach their business goals through targeted, data-driven advertising.

PMAX uses machine learning algorithms to analyze data on ad performance and user behavior in real-time, and it adjusts the targeting and bidding of the ad campaign accordingly. This allows advertisers to optimize the performance of their campaigns in real-time and to maximize the return on their ad spend.

External links

• https://ads.google.com/intl/en_us/home/campaigns/performance-max/