Google Ads, formerly known as Google AdWords, is an online advertising platform offered by Google. Google Ads allows advertisers to create and manage their own ads and campaigns, and to target their ads to specific audiences based on a variety of factors, such as keywords, locations, demographics, or behavior. Google Ads operates on a pay-per-click (PPC) model, which means that advertisers only pay when a user clicks on their ad. Google Ads is a popular platform for advertisers of all sizes, as it provides access to a large and diverse audience, and allows advertisers to reach their target customers at a relatively low cost. Google Ads is part of the Google Ads Manager suite of products and services, which also includes Google AdSense and Google DoubleClick.