Display advertising refers to the use of visual media, such as images, videos, or animation, to promote products, services, or brand messages online. Display ads are typically placed on websites, social media platforms, or other digital properties, and can take a variety of forms, such as banner ads, interstitial ads, or native ads. Display advertising is often used to drive brand awareness, engagement, and conversions, and can be targeted to specific audiences based on factors such as location, interests, or demographics. Display advertising is a significant and growing area of digital marketing, and is an important source of revenue for many online publishers.