Native advertising is a type of online advertising that is designed to blend in with the surrounding content on a website or app, and to provide a seamless and unobtrusive user experience. Native ads are typically presented in a format that is similar to the surrounding content, such as an article, video, or image, and are designed to be relevant, useful, and valuable to the user. Native ads are often labeled or marked as "sponsored" or "promoted" content, in order to distinguish them from the editorial content on the website or app. Native advertising is an increasingly popular and effective way for advertisers to reach and engage their target audience, and to deliver value and relevance to users. Native advertising can also be beneficial for publishers and app developers, as it can provide a new source of revenue and a more engaging user experience for their audience.