Brand advertising is a type of advertising that focuses on promoting a brand or product, rather than a specific offer or call to action. The goal of brand advertising is to build awareness and recognition of the brand or product, and to create positive associations and emotions around it. This can help to establish the brand or product as a leader in its market, and to differentiate it from competitors. Brand advertising can take many forms, including TV and radio ads, print ads, online ads, outdoor ads, and sponsorships. It is often used in conjunction with other forms of advertising, such as direct response advertising, to create a comprehensive and effective advertising campaign.