Ad trafficking refers to the process of scheduling, delivering, and tracking online advertisements. Ad trafficking involves coordinating the various steps involved in getting an ad campaign up and running, including setting up ad placements, establishing ad schedules, and tracking the performance of the ads.

Ad trafficking typically involves a number of different parties, including advertisers, ad agencies, and publishers. Advertisers and ad agencies are responsible for creating and managing the ads, while publishers are responsible for displaying the ads on their websites or apps. Ad traffickers work to coordinate these various parties and ensure that the ads are delivered to the right audience at the right time.

Ad trafficking can be a complex process, as it involves managing multiple ad campaigns, ad placements, and ad formats across various websites and devices. Ad traffickers use specialized software and tools to manage the ad delivery process and track the performance of the ads. They may also work with ad servers, which are specialized systems that handle the delivery and tracking of online ads.