Ad targeting refers to the process of selecting the specific audience that an advertiser wants to reach with their ads. Ad targeting involves using various data points to identify the characteristics of the desired audience, such as their demographic information, their interests and behaviors, and their location. Advertisers use this information to target their ads to the most relevant and receptive audience.

Ad targeting is an important aspect of online advertising because it allows advertisers to increase the effectiveness of their ad campaigns by reaching the right people at the right time.

Ad targeting is typically performed using algorithms and machine learning techniques that analyze data about users and their behavior on the internet.