Value add refers to the additional benefits or value that a product, service, or solution provides to its users or customers. In the context of advertising and marketing, value add can refer to the extra features, services, or incentives that an advertiser offers to its users, customers, or partners, in order to enhance their experience, increase their loyalty, or drive their engagement. Value add can include a variety of different elements, such as discounts, coupons, trials, samples, gifts, support, training, or services. Advertisers often use value add to differentiate their offering from competitors, to increase the perceived value of their products or services, and to build stronger relationships with their users, customers, or partners. Value add can be an important part of an advertising strategy, and it can help to improve the performance and profitability of a business.