The Transparency & Consent Framework is a set of guidelines and technical specifications that have been developed by the Interactive Advertising Bureau (IAB) to help companies in the digital advertising ecosystem comply with data protection laws, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). The Framework provides a standardized way for companies to obtain consent from users for the collection and use of their personal data for advertising purposes, and to disclose and share information about their data practices with other companies in the ecosystem. The Framework includes a consent management platform (CMP), which is a tool that can be used by publishers to manage the consent process and to provide users with clear and concise information about how their data will be collected and used. The Framework also includes a standardized format for sharing consent and other information between companies, which can help to improve the transparency and accountability of the digital advertising ecosystem.