The General Data Protection Regulation (GDPR) is a law that was enacted by the European Union (EU) in 2018 to regulate the collection, use, and processing of personal data. The GDPR applies to all organizations, both inside and outside of the EU, that collect or process personal data of individuals in the EU. The GDPR sets out strict rules for the handling of personal data, and gives individuals the right to control their own data and to request that their data be deleted or corrected. The GDPR also imposes heavy fines on organizations that violate its rules. The GDPR is considered to be one of the most comprehensive and stringent data protection laws in the world, and has had a significant impact on the online advertising industry.
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