Skippable ads are a type of digital advertising that allows users to skip the ad after a certain amount of time has passed. They are commonly used in video advertising and can be served through a variety of ad servers.

Skippable ads are typically used to reach a larger audience and to drive brand awareness, as they allow the ad to be viewed by a larger number of users even if they do not watch the entire ad. They can be effective at driving engagement and conversions, but they may also be less effective at driving deep engagement or driving specific actions, as users have the option to skip the ad.

There are different types of skippable ads, including pre- mid- and post-roll ads based on the time when the ad is shown. Skippable ads can be used in a variety of formats, including video ads, display ads, and audio ads.