Make good is a term used in the context of online advertising to refer to a remedy or compensation that is provided to an advertiser when an ad campaign does not meet the agreed-upon terms or performance targets. A make good can take many forms, such as additional ad impressions, extended ad placement, or discounted pricing. A make good is typically provided by the publisher or platform that is responsible for delivering the ad, and is intended to address any issues or concerns that the advertiser may have with the campaign. A make good is an important tool for ensuring that advertisers are satisfied with the performance of their ads, and that they are able to achieve their desired goals and objectives.