The Digital Advertising Alliance (DAA) is an industry group that sets and enforces guidelines for online behavioral advertising. The DAA is made up of leading advertising trade associations, including the American Association of Advertising Agencies, the American Advertising Federation, the Association of National Advertisers, and the Direct Marketing Association. The DAA's Self-Regulatory Principles for Online Behavioral Advertising outline how companies should collect and use data for behavioral advertising purposes, and provide guidance on how consumers can exercise control over the data that is collected about them. The DAA also operates the Ad Choices program, which provides consumers with information about online behavioral advertising and allows them to opt out of receiving targeted ads.

External links

• https://digitaladvertisingalliance.org/