A landing page is a standalone web page that is designed to serve as the entry point for a website or app. Landing pages are often used in online advertising, as they provide a focused and relevant destination for users who click on an ad. Landing pages are typically designed to achieve a specific goal, such as to generate leads, to collect information, or to drive conversions. Landing pages are often optimized for search engines and for user experience, and can be customized to match the look and feel of the advertiser's website or brand. Landing pages are an important part of an advertising campaign, as they can help to improve the performance of the ad and to drive better results for the advertiser.