Banner blindness is a phenomenon in which internet users tend to ignore or overlook banner ads when they are browsing the web. This occurs because users are accustomed to seeing banner ads and have learned to tune them out, often without consciously realizing it. As a result, banner ads may have a lower click-through rate (CTR) and may be less effective at driving traffic and engagement to a website.

To combat banner blindness, advertisers can use various techniques, such as making their ads more eye-catching and engaging, using native advertising or content marketing to blend their ads into the surrounding content, or using retargeting to show ads to users who have already shown an interest in their product or service. These techniques can help to improve the visibility and effectiveness of banner ads.