Ads.txt is a technology standard that is designed to improve the transparency and accountability of the online advertising ecosystem. Ads.txt is a simple text file that publishers can place on their websites to list the companies that are authorized to sell their ad inventory. This allows advertisers to verify the legitimacy of the ad inventory that they are buying, and it helps to prevent the sale of counterfeit or fraudulent ad inventory.
Ads.txt was developed by the Interactive Advertising Bureau (IAB) and is supported by many major advertisers and ad technology companies. By using ads.txt, publishers can provide advertisers with a list of authorized sellers for their ad inventory, and advertisers can use this information to verify the legitimacy of the ad inventory that they are buying. This helps to prevent the sale of counterfeit or fraudulent ad inventory, and it helps to ensure the quality and effectiveness of ad campaigns.
Ads.txt is an important tool for advertisers and publishers to ensure the integrity and effectiveness of their ad campaigns. By using ads.txt, advertisers and publishers can improve the transparency and accountability of the online advertising ecosystem, and they can help to prevent the sale of counterfeit or fraudulent ad inventory.
We help you gather the data that suits your needs.
Do you want to see AdBubble in action? Book a demo today!
Competitive analytics for display ads.
Everything about display advertising
Thank you for signing up!
Invalid user input
© AdBubble. All rights reserved.