Ad-blocking software is designed to prevent ads from being shown to users on websites. These programs work by blocking the code that is used to display ads on a web page, preventing them from being downloaded and displayed to the user.

Ad-blocking software is typically installed as a browser plugin, but it can also be built into the browser itself, as is the case with some mobile browsers. Ad-blocking software is commonly used by users who are concerned about their online privacy, or who want to avoid seeing annoying or irrelevant ads.

Ad-blocking software can have a significant impact on the online advertising industry. By blocking ads, ad-blocking software reduces the effectiveness of online advertising campaigns and can reduce the revenue that publishers earn from ad sales. Some companies have responded to the use of ad-blocking software by implementing alternative advertising models, such as subscription-based services or sponsored content.

External links

• https://ublockorigin.com/
• https://adblockplus.org/en/