Acceptable Ads is a set of criteria that has been developed by the parent company of AdBlock Plus, a popular ad-blocking software. The criteria are intended to define what constitutes an acceptable ad, in terms of factors such as size, placement, and content. The goal of Acceptable Ads is to encourage websites to display ads that are less intrusive and annoying to users, so that ad-blocking software will not block these ads.

To be considered acceptable under the Acceptable Ads criteria, an ad must be placed in a prominent location on the website, it must be clearly labeled as an ad, and it must not disrupt the user's browsing experience. The ad must also be relevant to the user and must not contain content that is misleading or deceptive.

The Acceptable Ads criteria have been widely adopted by the online advertising industry, and many ad-blocking software programs now allow ads that meet these standards to be displayed to users. However, not all ad-blocking software programs follow the Acceptable Ads criteria, and the use of ad-blocking software continues to be a challenge for the online advertising industry.

External links

• https://acceptableads.com/
• https://adblockplus.org/en/