MarTech is a term used to refer to the intersection of marketing and technology. MarTech encompasses the technologies, platforms, and tools that are used by marketers to plan, execute, and measure their advertising and marketing campaigns. MarTech includes a wide range of technologies and tools, such as ad servers, ad networks, ad exchanges, data management platforms (DMPs), and marketing automation software. MarTech is an increasingly important part of the advertising and marketing landscape, as it enables marketers to deliver more targeted, relevant, and effective advertising to their audience. MarTech is also a rapidly evolving field, as new technologies and platforms continue to emerge and disrupt the industry.