A creative agency is a company that specializes in developing and executing creative concepts for advertising and marketing campaigns. Creative agencies typically work with clients to understand their business goals and objectives, and then use their expertise in design, branding, and marketing to create effective ad campaigns.

Creative agencies often have teams of creative professionals, such as copywriters, designers, and art directors, who are responsible for developing the creative concepts and execution for ad campaigns. These teams work together to come up with new and innovative ideas for ads, and to execute those ideas in a way that is engaging and persuasive.

While creative agencies and performance agencies both play important roles in the world of advertising and marketing, they differ in their focus and approach. Creative agencies are focused on the creative aspect of ad campaigns, while performance agencies are focused on the measurable results of those campaigns.