Copywriting in the context of display advertising refers to the practice of writing text for the purpose of promoting a product or service through display ads. It is a form of persuasive writing that is designed to convince readers to take a specific action, such as making a purchase or signing up for a newsletter, by showing them a display ad.

Copywriting for display advertising typically involves writing headlines, slogans, and other marketing materials that are intended to grab the attention of the reader and persuade them to take a desired action. It requires a strong understanding of the target audience and the ability to craft persuasive and compelling messages that resonate with that audience.

Copywriting is an important part of the work of advertising agencies, as it can help them communicate the benefits and value of a product or service to potential customers, which can increase the conversion rate of display ads and drive sales. Professional copywriters may work on a variety of different campaigns, including online advertising, email marketing, social media marketing, and traditional print and broadcast advertising.