The Graphic Interchange Format (GIF) is a type of image file that is commonly used on the web and in digital media. GIFs are known for their ability to display short, looping animations, and are often used to create simple, eye-catching visuals or to add motion to static content. GIFs are often used in advertising, as they can be used to display product features, demo videos, or other types of dynamic content in a compact and engaging format. GIFs are also popular on social media and messaging platforms, where they can be used to add personality and express emotions in a way that text or static images cannot.