Floor optimizations, also known as floor bidding, is a technique used in the online advertising industry to maximize the revenue or performance of an advertising campaign. Floor optimizations involve setting a minimum price, or floor, for ad impressions, and adjusting the bidding strategy of the campaign to ensure that the floor is not breached. This can be achieved through a variety of means, such as dynamic bidding, real-time bidding, or auction mechanics. Floor optimizations are often used by advertisers to maximize the value of their ad spend, and to ensure that their ads are shown to the right audience at the right price. Floor optimizations can also be used by publishers to maximize the revenue from their inventory, and to attract high-quality advertisers.