Demographic segmentation is a marketing strategy that involves dividing a target market into groups based on factors such as age, gender, income, education level, and geographic location. The goal of demographic segmentation is to identify specific groups of consumers who are likely to have similar needs and wants, and to tailor marketing messages and products to meet those needs. For example, a clothing company might use demographic segmentation to target different clothing lines to different age groups, or a food company might use it to develop products that appeal to different geographic regions. By using demographic segmentation, companies can better understand their target market and create more effective marketing campaigns.