Cost per completed view (CPCV) is a pricing model used in online video advertising, where the advertiser pays a certain amount of money each time a user watches an entire video ad. The cost per completed view is determined by the advertiser and can be based on various factors, such as the target audience for the ad, the length of the video, and the competition for the ad. Advertisers typically aim to minimize the cost per completed view while maximizing the performance of their ads.

In contrast to other pricing models, such as cost per mille (CPM) or cost per click (CPC), the CPCV model only charges the advertiser when the user watches the entire video ad. This can help to ensure that the advertiser's money is only spent on ads that are actually viewed by the user, and can improve the overall performance of the ad.