Brand spend, also known as brand investment or brand budget, refers to the amount of money that a company spends on advertising and marketing efforts to promote its brand or product. Brand spend is typically a significant portion of a company's overall marketing budget, and it can include a wide range of activities, such as TV and radio ads, print ads, online ads, outdoor ads, sponsorships, and experiential marketing events. The goal of brand spend is to build awareness and recognition of the brand or product, and to create positive associations and emotions around it. This can help to establish the brand or product as a leader in its market, and to differentiate it from competitors.