Better Ads is a set of standards and guidelines that aim to improve the quality of online advertising and reduce the use of disruptive or intrusive ad formats. The standards are developed by the Coalition for Better Ads, a global group of industry organizations, and are based on extensive research and input from consumers. The standards cover a range of ad formats, including display ads, video ads, and pop-up ads, and specify which types of ads are considered disruptive or intrusive and should be avoided. Advertisers who comply with the Better Ads standards can earn the "Certified by Better Ads" seal, which indicates that their ads meet the standards and are less likely to annoy or frustrate users. The goal of Better Ads is to improve the user experience of online advertising and make it more effective and sustainable.

External links

• https://www.betterads.org/