An adtech platform is a technology solution that enables the buying, selling, and delivery of digital advertising. Adtech platforms provide a range of tools and services that support the various steps involved in the process of running an online ad campaign, such as targeting specific demographics, optimizing ad placements, and tracking the performance of the ads.

Adtech platforms may be used by advertisers, ad agencies, and publishers to manage and optimize their digital ad campaigns. They may offer a range of features and capabilities, including tools for targeting specific audiences, managing ad placements, tracking ad performance, and reporting on campaign results. Adtech platforms may also offer support for various ad formats, such as display ads, video ads, and mobile ads.

Adtech platforms typically use specialized software and technologies to deliver ads to the right audience at the right time, and to track the performance of the ads. They may also use data analytics and machine learning algorithms to optimize ad placements and targeting, and to improve the overall effectiveness of ad campaigns.