Learn about the advertising landscape, technical processes, and inner workings of advertising industrie with our unique insights
Advertising plays a crucial role in helping businesses succeed in the digital marketplace. As online shopping continues to grow, businesses must adapt their marketing strategies to effectively reach potential customers.…
Display advertising has revolutionized how businesses engage with their audiences. With billions of users browsing websites and apps daily, display ads provide unparalleled reach and precise targeting capabilities. However, success…
Are you frustrated with investing in display ads but not seeing meaningful returns? What if every dollar you spent led to tangible success? Welcome to our comprehensive guide on display…
Competitive separation refers to the process of distinguishing your brand from competitors by showcasing your unique selling points. In a crowded marketplace, it's imperative to cultivate a distinctive brand identity…
In the dynamic realm of digital advertising, where innovation is the norm, the winds of change are blowing once again. The recent announcement of the deprecation of third-party cookies in…
In programmatic display advertising, header bidding is a technology that helps to monetize a publisherʼs inventory by allowing bids for ad slots from multiple ad networks. Nearly 85% of the…
Eli Pariser coined the term filter bubble in his book "The Filter Bubble: What the Internet is Hiding from You." in which he argues that web-based systems that deliver personalized…
Dimitar Dimitrov
Matthäus Zloch
