How are display ads delivered?
Dimitar DimitrovDisplay advertising is one of the most widely used forms of digital marketing, allowing brands to visually engage users across websites, apps, and devices. But how exactly do these ads…
Programmatic Ads vs. Direct Buying: How to Choose the Best Display Ad Strategy for Your Brand
In today’s fast-moving digital advertising world, marketers are constantly faced with the challenge of choosing the most effective way to purchase ad inventory. Two major approaches dominate the space: Programmatic…
Choosing Between Programmatic Ads and GDN: What’s Right for Your Brand?
In the digital advertising world, two powerful options often come up for display campaigns: Programmatic Advertising and the Google Display Network (GDN). While both serve the purpose of reaching audiences…
From Data to Decisions: The Case for Data-Driven Market Research Tools
In the age of hyper-personalized marketing and rapid shifts in consumer behavior, guesswork just doesn’t cut it anymore. For businesses looking to outpace competitors, connect authentically with audiences, and make…
Google Display Network in the Age of AI & LLMs
The Google Display Network (GDN) has long been a cornerstone of digital advertising—enabling brands to reach audiences across millions of websites, apps, and Google-owned platforms. But in 2025, a new…
How Brands Can Use Competitive Analytics Tools to Scale in a Niche Marketplace
Scaling a brand in a niche marketplace requires more than just a great product—it demands a strategic approach backed by data. Competitive analytics tools provide the insights needed to identify…
Mobile vs. Desktop Native Ads: Key Differences & Best Practices
As digital advertising continues to evolve, native ads have become an essential tool for brands looking to engage their audience seamlessly. However, not all native ads are the same—mobile and…
